Taxi Studio's New Packaging For Tumult

Saw this great new design for the drink Tumult which is owned by Coca Cola. Apparently they have six agencies they use on their projects, one of the others being Turner Duckworth.

I like the fresh palette they have used, also the shape of the label itself which is a reference to the drinks fermented 'alive' quality. Taxi's Creative Director, Mr Spencer Buck (great name) says that because its essentially a fermented non alcoholic drink, it's basically alive. There aims were to bring a bit more joy to the packaging and make it less austere.

Personally, I like the design and will be looking out for it when it gets released over here later on this year.