The panel consists of:
Paul Hitchens - Verve Interactive Ltd
Jessica Hulsman - Embrace Brands
Martyn Withers - Embrace Brands
John Mathers - Holmes and Marchant Group
Daisy Noble - Holmes and Marchant
Shaun Westgate - Westgate Communications
Toby Southgate - The Brand Union
Ian Stephens - Saffron Brand Consultants
Nick Patchitt - Brand Formula
Chris Allan - Design Bridge
Emily Carrick - Design Bridge
Sam Cutler - Design Bridge
These are always interesting sessions to be a part of but difficult to write about, so on this occasion, I am going to list it as questions and answers as they come in.
Q: If each of you could buy just one book about branding and packaging, what would you choose and why?
A: Designing Brand Identity by Alina Wheeler is as good a brand ID book as I've come across... - Nick Patchitt
A: I personally think anything by Wally Olins is great - he and Michael Wolff virtually invented identity and branding after all. Try The Brand Handbook by Wally Olins, a great reference book on branding
that talks to you in a simple, concise language, really accessible and incredibly insightful.- SHAUN WESTGATE
A: I would recommend the following books: 'The Brand Gap' by Marty Neumeir, 'The 22 Immutable Laws of Branding' by Al Reis and Laura Reis and 'The New Marketing Manifesto' by John Grant. - PAUL HITCHENS
A:
Q: Hypothetical question here - but if you were to leave university now with a good degree in Management or any business orientation - what would you do to get a job?
A: Its obvious that you need to be very focused to land your first job, but the most important thing is to firstly decide what job you really want to do in the first place.
It must be something that excites you, that you will feel passionate about because you will need drive, determination and energy to get what you want and if it's your passion then the whole process will be a lot easier.
The next step will be to focus on a cross section of companies that inspire you, really do your homework on them and research the best decision makers to approach. Think very carefully about what the company does and how you can use your skills to add value, then articulate this in a well written letter or email.
I would also suggest that this is always followed by a courteous phone call...good luck
A:
It is extremely challenging to get your first foot in the door. You need to think like a brand - how do you differentiate yourself; what is the experience that you will provide. This is your first big pitch and you need to think creatively.
If you need experience, look at who's growing in the SME market and maybe look at client side rather than an agency. Also look at the suppliers to the marketing/branding industry.
It is a numbers game, and you do need to keep on trying even if it means knocking on hundreds of doors. You only need one break and then you're on your way. - PAUL HITCHENS
A: When you are seeking out your first job, you need to do your homework into what type of role you think is appropriate, but to be honest, what I'm looking for when recruiting is a passion for the industry, intelligence, a willingness to learn and a desire to get on as part of a team. Experience comes, but character and personality are critical and you can demonstrate those now. - MARTYN WITHERS
A:
If you need experience, look at who's growing in the SME market and maybe look at client side rather than an agency. Also look at the suppliers to the marketing/branding industry.
It is a numbers game, and you do need to keep on trying even if it means knocking on hundreds of doors. You only need one break and then you're on your way. - PAUL HITCHENS
A: When you are seeking out your first job, you need to do your homework into what type of role you think is appropriate, but to be honest, what I'm looking for when recruiting is a passion for the industry, intelligence, a willingness to learn and a desire to get on as part of a team. Experience comes, but character and personality are critical and you can demonstrate those now. - MARTYN WITHERS
A:
Work out what sort of company you want to work for, be curious about them, find out what they do and what is important to them and then think of some way that you could contribute to making them better. Package that up, present it in a compelling way and communicate with the right people within the organisation
And if you can do that then you'll be replicating what we have to do every day of the week to think about how we can attract new clients to our agency - JOHN MATHERS
A: Above and beyond anything, you have ta true and perceivable passion for branding and design. This will not only work for you in interviews but it will see you through any internships you might (and should) stumble upon, no matter how basic - the work to earn or work to learn debate.
Be relentless in your search and dont be afraid of 'failing' at the first hurdle - everyone knows someone in the deign world, and people talk! I got the interview that landed my job from a failed interview at a competitor agency - which I couldn't be happier about!
Have an opinion - I have a blog where I encourage discussions over design and branding. This got interest from my now employer and I think it is what secured the initial interview.
On that note, research recruitment agencies in the field. Believe it or not there are agencies out there that want to place you in the right job and they will guide you to positions you never knew existed. - CHRIS ALLAN
And if you can do that then you'll be replicating what we have to do every day of the week to think about how we can attract new clients to our agency - JOHN MATHERS
A: Above and beyond anything, you have ta true and perceivable passion for branding and design. This will not only work for you in interviews but it will see you through any internships you might (and should) stumble upon, no matter how basic - the work to earn or work to learn debate.
Be relentless in your search and dont be afraid of 'failing' at the first hurdle - everyone knows someone in the deign world, and people talk! I got the interview that landed my job from a failed interview at a competitor agency - which I couldn't be happier about!
Have an opinion - I have a blog where I encourage discussions over design and branding. This got interest from my now employer and I think it is what secured the initial interview.
On that note, research recruitment agencies in the field. Believe it or not there are agencies out there that want to place you in the right job and they will guide you to positions you never knew existed. - CHRIS ALLAN
A:
Somebody asked what will make you stand out
I was at a RSA event recently where someone told the story about 13,000 applications for 20 Graduate Marketing Trainee jobs at a well known software company.
What did they use to get to the twenty? Well, firstly they they whittled it down to sixty by using 'Enterprise' as the qualifier. What have people done on their own initiative. Having placements which they got through friends of the family doesn't count!
What money making venture did they try at Uni - even if it didn't succeed - how have they tried to Zig when everyone else is Zagging!
To get from the sixty to the twenty??
Personality. But be true to yourself, don't try to be someone or something that you aren't - JOHN MATHERS
I was at a RSA event recently where someone told the story about 13,000 applications for 20 Graduate Marketing Trainee jobs at a well known software company.
What did they use to get to the twenty? Well, firstly they they whittled it down to sixty by using 'Enterprise' as the qualifier. What have people done on their own initiative. Having placements which they got through friends of the family doesn't count!
What money making venture did they try at Uni - even if it didn't succeed - how have they tried to Zig when everyone else is Zagging!
To get from the sixty to the twenty??
Personality. But be true to yourself, don't try to be someone or something that you aren't - JOHN MATHERS
Q:
A: Afternoon all,
I'm UK & Ireland CEO for The Brand Union, WPP's global brand and design agency. We had a very successful Q&A last time around, and ended up hiring one of the contributors into our creative team. Happy to be part of the discussion.
A:
Afternoon,
I got into branding a really weird way. I did a Law degree in Scotland, realised it wasn't for me so did a subsequent course that allowed me to start as a graduate marketing trainee at Cadbury's many years ago. From there, to cut a long story short, I got into the agency world and have realised that I prefer the variety of working across a number of different sectors, disciplines and clients and that it's the infinite variety that keps me interested and engaged - JOHN MATHERS
A: I agree with John, the variety and scope of the brand challenge, often across many different cultures in different categories, is very stimulating on a day to day basis. Ultimately, helping clients navigate those challenges is what we are here for. - MARTYN WITHERS
A:
A: My advice would be to be proactive...get as much experience as possible, read as much as possible, know which campaigns have been successful and which ones haven't, have an opinion, be curious, be passionate. Also, don't give up and stay positive! It can be tough but when you find the right place, like I did with Holmes and Marchant, it will all have been worthwhile! Good luck! - DAISY NOBLE
Hi everybody
It would be really interesting to hear from the panel which route you took into your current role? How did you get into branding?
A: Afternoon all,
I'm UK & Ireland CEO for The Brand Union, WPP's global brand and design agency. We had a very successful Q&A last time around, and ended up hiring one of the contributors into our creative team. Happy to be part of the discussion.
Economics at Edinburgh, then a failed dotcom mission that took me into the digital design world (very progressive in the mid-90's!).
That agency grew to become a fairly major independent design business in the UK - I was there a good number of years and ended up working across the business as Client Services Director. From there into my first real management role, taking another independent design business into the US. And from there, after growing the business substantially into 3 new markets, I joined a global brand agency network. I've been MD of The Brand Union Middle East (based in Abu Dhabi and Dubai), the Americas (based out of NY) and now head up the UK business out of London.
Are you still awake?! Being in an agency is MUCH more exciting than talking or writing about being in an agency, I assure you! - TOBY SOUTHGATE
A:
That agency grew to become a fairly major independent design business in the UK - I was there a good number of years and ended up working across the business as Client Services Director. From there into my first real management role, taking another independent design business into the US. And from there, after growing the business substantially into 3 new markets, I joined a global brand agency network. I've been MD of The Brand Union Middle East (based in Abu Dhabi and Dubai), the Americas (based out of NY) and now head up the UK business out of London.
Are you still awake?! Being in an agency is MUCH more exciting than talking or writing about being in an agency, I assure you! - TOBY SOUTHGATE
A:
Hi, well how did I "get into branding"?!
I originally envisaged going down the classical marketing management route, so after a business degree and masters in marketing management I found myself doing my thesis at Unilever. I was incredibly lucky to sit in on the creative roster reviews at the time and was fascinated. As a result I applied to one of those agencies and got my first account manager role....loved it! - MARTYN WITHERS
I originally envisaged going down the classical marketing management route, so after a business degree and masters in marketing management I found myself doing my thesis at Unilever. I was incredibly lucky to sit in on the creative roster reviews at the time and was fascinated. As a result I applied to one of those agencies and got my first account manager role....loved it! - MARTYN WITHERS
A:
Afternoon,
I got into branding a really weird way. I did a Law degree in Scotland, realised it wasn't for me so did a subsequent course that allowed me to start as a graduate marketing trainee at Cadbury's many years ago. From there, to cut a long story short, I got into the agency world and have realised that I prefer the variety of working across a number of different sectors, disciplines and clients and that it's the infinite variety that keps me interested and engaged - JOHN MATHERS
A: I agree with John, the variety and scope of the brand challenge, often across many different cultures in different categories, is very stimulating on a day to day basis. Ultimately, helping clients navigate those challenges is what we are here for. - MARTYN WITHERS
A:
Hello everyone,
I studied Psychology at University and graduated in 2010. I have always loved packaging (I could spend hours in shops) and was thrilled to get a job as a Junior Planner at Holmes & Marchant. I can let my curiosity run wild everyday while working on some fascinating projects.
I'm happy to answer any questions and give any advice to anyone interested in a career in branding. - DAISY NOBLE
A: I got a job in branding by firstly doing my homework on a series of companies that I really wanted to work for, companies that I respected and also ones that I felt I a realistic chance of working for.
Then I put my creative portfolio together, ensuring that it showed off my ideas and skills in the most effective and high impact way. My portfolio was a big A2 job but now it can take many forms – a Laptop or iPad can work very well. Just make sure that your work is always the 'hero', not the technology that you present with. It's also important you have a pdf that is small enough to send by email and looks impressive when viewed on a Mac or PC.
When I was applying, I contacted my target companies and made sure that I wrote specifically to the main decision makers, in my case this was either the Creative Director or the HR Director.
As well as this initial approach to a company, I also used a creative direct mail piece to get me in the door. It's worth thinking about both a digital and printed piece – something that has real 'stand out' and can demonstrate both your strategic and creative thinking on one instance. - SHAUN WESTGATE
A: I graduated in 2010 and started at Holmes and Marchant in January 2012, so I had a year a half of working/gaining experience before I got the job I really wanted! Not all the work I did was directly marketing related, but I was still able to learn things that I could apply to my current role. I think that although work experience is really important there are also other things you can do which help give you an advantage. You have to be passionate about branding/marketing and be able to really get across what it is that really interests you and why. I also think that having some knowledge of recent campaigns is key. Be curious and have an opinion and don't be scared to say when you don't like something.
Hope that helps! Good luck - DAISY NOBLE
A: So... "how did I get into branding?" and "what was my route to my current role?"
Well I graduated from Norwich in 2004 and went to work at a studio called HGV. This gave me the opportunity to work predominantly in print and identity. From HGV I went to Lambie-Nairn to try my hand with bigger brands and bigger clients, this also introduced me to the world of on-screen. Then I really wanted to stay at a branding agency but have more involvement in packaging... and so I moved to Coley Porter Bell. - AARON SHAW
A: Since graduating I have always retained a close relationship with my old tutors at Falmouth. Since joining DB I have become one of the team who look after the Student Awards (The Dogs Bollocks) and now get the chance to visit universities to give lectures on the subject of design but just like ShaunWestgate, what seems to be some of the most beneficial advice is how we got into the industry ourselves.
DB recently celebrated it's 25th anniversary and as part of the celebrations our creative director asked everyone in the studio how they got into design. It will be reassuring for many people out there to know that there are a multitude of ways into the creative industries. I myself followed a traditional path of Art Foundation/University then Placements but we also have people who switched industries completely and some with no formal art training whatsoever. What all of these people bring to DB are great ideas, drive and an ability to learn and absorb information from those around them. In my experience most agencies are like families so it goes without saying that you need to be a team player too. (it sounds cheesy but its true!) - SAM CUTLER
A:
A: The best way for me to answer this question would be to mention IDEAS.
For me ideas are what count in the design industry, you can learn how to design for individual markets such as cosmetics during your career but I don't believe you can teach someone how to have good ideas. In short your portfolio should show the strength of your thinking and also reflect your personal interests too. This will help you no end in interview situations as you can then talk about the wider picture surrounding your work and not get too caught up in the choice of pantone or your leading ;) - SAM CUTLER
A: Hi spookymoo, most placements tend to be paid these days - I always feel it's pretty unfair on the placement if they're being made to travel to London, work their socks off and then get no wage at the end of their time. We always pay our placements at CPB - whether student or graduate (obviously there's a difference in pay between the two). With regards to specialising in one particular I would personally avoid this. You'll be a lot more appealing to potential employers if you have a varied portfolio. I'm not saying don't specialise in packaging - PACKAGING'S GREAT - I'm just saying try not to stick to just one aspect. - AARON SHAW
A: @spookymoo, and building on Sam's point around IDEAS - if you can communicate about the experience of the brand, and the ways in which consumers interact with brands, that will add an additional layer on top of just 'packaging design'. Contemporary brands are inseparable from the ways in which people experience those brands. - TOBY SOUTHGATE
A:
A: If financial support is an issue then i recommend you try applying for temp jobs with recruitment agencies, and then specify which sector you're interested in. This is how i landed my first job at a branding agency whilst i was still at uni. I worked on reception for a summer and was then asked back each holiday thereafter, eventually moving into the account management team. If you show enthusiasm and have a willingness to learn then they are more likely to employ within and take you on full time. Mine was a small agency so this may not be the case in larger ones but it's definitely worth a try!
Another suggestion would be to apply to companies/agencies directly. Some recruiters have quite large fees which i think deters a lot of employers. Plus, you will be able to target places you are really interested in and it will show you're proactive & focussed. Try checking out the Top 50 agencies/award winners on design week/D&AD/marketing week websites etc for inspiration.
A: The important thing is not to worry about whether you're getting the right experience. Any experience will do and, generally, we prefer people who have moved about a bit, within reason obviously, and have tried out different things. As long as you can talk articulately about why you have done what you have done then that should be fine. - JOHN MATHERS
A: Talent and enthusiasm go a long way. I like John's point about finding people from diverse and divergent backgrounds interesting - looking beyond the obvious is a great way for an agency like ours to find great people. - TOBY SOUTHGATE
A: Hi Allison, here are a few points based on my experience:
Above and beyond anything, you have ta true and perceivable passion for branding and design. This will not only work for you in interviews but it will see you through any internships you might (and should) stumble upon, no matter how basic - the work to earn or work to learn debate.
Be relentless in your search and dont be afraid of 'failing' at the first hurdle - everyone knows someone in the deign world, and people talk! I got the interview that landed my job from a failed interview at a competitor agency - which I couldn't be happier about!
Have an opinion - I have a blog where I encourage discussions over design and branding. This got interest from my now employer and I think it is what secured the initial interview.
On that note, research recruitment agencies in the field. Believe it or not there are agencies out there that want to place you in the right job and they will guide you to positions you never knew existed. - CHRIS ALLEN
A:
Q: Is there anything you would change about art and design education in Britain's universities? - DAVID MOODY
A: I would ban the practice of fashion students getting their final collections made by someone else i.e. professional dressmakers/tailors. This happens at a lot of universities and immediately outcasts students with lesser means, not to mention the fact that it is also YOUR degree and the work should come from YOU. - EMILY CARRICK
A: Having obtained my degree overseas I can't comment specifically on British universities. However, when looking back to my own course, I would change the way that deadlines are structured. We were given 2-3 weeks for one project, and a final deadline. This is not how things are structured within the working world, deadlines are tighter and projects work within stages, therefore you have the opportunity to receive feedback from the client. I think it would make projects a lot more interesting to implement deadlines in stages as in the real world. Again, this is from my experience, not sure how courses are structured in England. - JESSICA HULSMAN
A: I'd definitely have to agree with jessicahulsman comment around British universities and deadline structure. We often find students are given way too long to complete a brief... I know i know it's all about the thought process and getting the big idea, but i do have to agree about having tighter deadlines. It doesn't have to be on all briefs just a couple - just to ensure when students graduate they have a grasp of how fast paced the industry can be.
Also the briefs themselves need to be a lot tighter, I have seen some portfolios that contained work that has been so "out there" I have no idea how or what it's meant to be and how it relates to becoming a designer. Please don't think I'm saying I don't want students to be as creative as they can be - i'm just saying tutors need to reign back their students from time to time to ensure they grasp what their chosen career has in store. - AARON SHAW
A: Big question!
I can only really speak from my own experiences; studying graphic design at Falmouth but its been a few years now of meeting other designers and tutors so I guess I can have a stab at an answer.
This is aimed at both students and courses but the biggest disappointment I have when interviewing somebody is when they have a complete lack of knowledge on the industry. Collages such as Norwich, Somerset and Falmouth are particularly good at helping their students find out about agencies and designers all over the world. They do this by having extensive placement networks and they also encourage students to enter real live projects. However this is not the case with many courses in the UK, so often courses have limited student / tutor time putting a greater emphasis on self initiated work which in my belief is fantastic for 'artists' but can hamper you if you want to get a job in branding and packaging which is inharently on the commercial spectrum of design.
So I guess this is an issue for the education system around the A-Level mark to offer as much information about design courses as possible as they can differ so dramatically. We could be missing out on a whole raft of fantastic, individual 'artists' and 'designers' simply because they didn't have the right information at an early age. The UK relies on the creative services much more than it's ever given credit for. The government needs to stand up and champion Art & Design in these challenging economic times. - SAM CUTLER
A: I would like to see more students who are more aware of the commercial realities of working in the creative / communications sector. Clearly, there are lots of colleges that produce some very able students that can hit the ground running. But I think closer ties with the creative industry and its commercial realities would really help so students have a better insight into what will be expected of them when they start working.
This also includes little things like how you conduct yourself in an office environment, how you talk to clients, how you manage people in the most effective way, how to problem solve and be creative for the client etc. etc. - SHAUN WESTGATE
A:Having experience is always helpful but it is not always vital for graduate roles. You need to be passionate interested and curious. Question everything, have an opinion on everything and read as much as you can. I found that the WAY you think is sometimes more important that the actual experience you have. Good luck and don't give up! - DAISY NOBLE
A: Like all creative industries, the branding industry is built on networking. I think it's very important to take advantage of as many Social Media channels as you can, whether this is LinkedIn or Google+. You can develop a mini social media strategy to help you get a job and Linkedin can be a very powerful tool in helping you achieve this. LinkedIn can boost your online profile in front of some influential audiences which can’t be a bad thing! - SHAUN WESTGATE
I studied Psychology at University and graduated in 2010. I have always loved packaging (I could spend hours in shops) and was thrilled to get a job as a Junior Planner at Holmes & Marchant. I can let my curiosity run wild everyday while working on some fascinating projects.
I'm happy to answer any questions and give any advice to anyone interested in a career in branding. - DAISY NOBLE
A: I got a job in branding by firstly doing my homework on a series of companies that I really wanted to work for, companies that I respected and also ones that I felt I a realistic chance of working for.
Then I put my creative portfolio together, ensuring that it showed off my ideas and skills in the most effective and high impact way. My portfolio was a big A2 job but now it can take many forms – a Laptop or iPad can work very well. Just make sure that your work is always the 'hero', not the technology that you present with. It's also important you have a pdf that is small enough to send by email and looks impressive when viewed on a Mac or PC.
When I was applying, I contacted my target companies and made sure that I wrote specifically to the main decision makers, in my case this was either the Creative Director or the HR Director.
As well as this initial approach to a company, I also used a creative direct mail piece to get me in the door. It's worth thinking about both a digital and printed piece – something that has real 'stand out' and can demonstrate both your strategic and creative thinking on one instance. - SHAUN WESTGATE
A: I graduated in 2010 and started at Holmes and Marchant in January 2012, so I had a year a half of working/gaining experience before I got the job I really wanted! Not all the work I did was directly marketing related, but I was still able to learn things that I could apply to my current role. I think that although work experience is really important there are also other things you can do which help give you an advantage. You have to be passionate about branding/marketing and be able to really get across what it is that really interests you and why. I also think that having some knowledge of recent campaigns is key. Be curious and have an opinion and don't be scared to say when you don't like something.
Hope that helps! Good luck - DAISY NOBLE
A: So... "how did I get into branding?" and "what was my route to my current role?"
Well I graduated from Norwich in 2004 and went to work at a studio called HGV. This gave me the opportunity to work predominantly in print and identity. From HGV I went to Lambie-Nairn to try my hand with bigger brands and bigger clients, this also introduced me to the world of on-screen. Then I really wanted to stay at a branding agency but have more involvement in packaging... and so I moved to Coley Porter Bell. - AARON SHAW
A: Since graduating I have always retained a close relationship with my old tutors at Falmouth. Since joining DB I have become one of the team who look after the Student Awards (The Dogs Bollocks) and now get the chance to visit universities to give lectures on the subject of design but just like ShaunWestgate, what seems to be some of the most beneficial advice is how we got into the industry ourselves.
DB recently celebrated it's 25th anniversary and as part of the celebrations our creative director asked everyone in the studio how they got into design. It will be reassuring for many people out there to know that there are a multitude of ways into the creative industries. I myself followed a traditional path of Art Foundation/University then Placements but we also have people who switched industries completely and some with no formal art training whatsoever. What all of these people bring to DB are great ideas, drive and an ability to learn and absorb information from those around them. In my experience most agencies are like families so it goes without saying that you need to be a team player too. (it sounds cheesy but its true!) - SAM CUTLER
A:
How did you get into branding?
After studying at the London College of Printing (now London College of Communication) I began my career in Advertising as a Typographer. I then moved to a number of specialist design agencies working as a Graphic Designer on Identity, POS, Annual Reports and Interactive Media for clients including TSB, Telewest and Samsung.
Before starting my own agency - Verve, I worked at Wolff Olins gaining invaluable experience in the automotive branding sector Vauxhall, Saab and Opel.
My career has evolved from typography - graphic design - corporate identity and then into brand consultancy. The definition of the word 'brand' has evolved and so have the careers of most people in the industry. - PAUL HITCHENS
After studying at the London College of Printing (now London College of Communication) I began my career in Advertising as a Typographer. I then moved to a number of specialist design agencies working as a Graphic Designer on Identity, POS, Annual Reports and Interactive Media for clients including TSB, Telewest and Samsung.
Before starting my own agency - Verve, I worked at Wolff Olins gaining invaluable experience in the automotive branding sector Vauxhall, Saab and Opel.
My career has evolved from typography - graphic design - corporate identity and then into brand consultancy. The definition of the word 'brand' has evolved and so have the careers of most people in the industry. - PAUL HITCHENS
Q: With regards to a portfolio, I want to specialise in packaging design this year for my MA. So would you be looking for different types or a specialism in say cosmetic brands, drinks or food packaging? - DAVID MOODY
A: The best way for me to answer this question would be to mention IDEAS.
For me ideas are what count in the design industry, you can learn how to design for individual markets such as cosmetics during your career but I don't believe you can teach someone how to have good ideas. In short your portfolio should show the strength of your thinking and also reflect your personal interests too. This will help you no end in interview situations as you can then talk about the wider picture surrounding your work and not get too caught up in the choice of pantone or your leading ;) - SAM CUTLER
A: Hi spookymoo, most placements tend to be paid these days - I always feel it's pretty unfair on the placement if they're being made to travel to London, work their socks off and then get no wage at the end of their time. We always pay our placements at CPB - whether student or graduate (obviously there's a difference in pay between the two). With regards to specialising in one particular I would personally avoid this. You'll be a lot more appealing to potential employers if you have a varied portfolio. I'm not saying don't specialise in packaging - PACKAGING'S GREAT - I'm just saying try not to stick to just one aspect. - AARON SHAW
A: @spookymoo, and building on Sam's point around IDEAS - if you can communicate about the experience of the brand, and the ways in which consumers interact with brands, that will add an additional layer on top of just 'packaging design'. Contemporary brands are inseparable from the ways in which people experience those brands. - TOBY SOUTHGATE
A:
@SamCutler @tobysouthgateTBU If we are talking about getting your 'foot in the door', I totally agree on IDEAS as being the one thing that is important above all else.
We interviewed for a junior a few years ago and there were dozens of very competent designers, all with good layout /typographic skills, understanding of digital media etc and who talked a good talk. But the person who got the job was the one with the best ideas... original ideas really do stick in the mind - and that is what made the difference and got them the job. - NICK PATCHITT
We interviewed for a junior a few years ago and there were dozens of very competent designers, all with good layout /typographic skills, understanding of digital media etc and who talked a good talk. But the person who got the job was the one with the best ideas... original ideas really do stick in the mind - and that is what made the difference and got them the job. - NICK PATCHITT
Q: Do you have any advice in terms of gaining experience? I am unable to even consider unpaid positions because of my lack of financial support, which makes things all the more frustrating as I am itching to put my degree to good use! - ALISON WHITE
A: If financial support is an issue then i recommend you try applying for temp jobs with recruitment agencies, and then specify which sector you're interested in. This is how i landed my first job at a branding agency whilst i was still at uni. I worked on reception for a summer and was then asked back each holiday thereafter, eventually moving into the account management team. If you show enthusiasm and have a willingness to learn then they are more likely to employ within and take you on full time. Mine was a small agency so this may not be the case in larger ones but it's definitely worth a try!
Another suggestion would be to apply to companies/agencies directly. Some recruiters have quite large fees which i think deters a lot of employers. Plus, you will be able to target places you are really interested in and it will show you're proactive & focussed. Try checking out the Top 50 agencies/award winners on design week/D&AD/marketing week websites etc for inspiration.
A: The important thing is not to worry about whether you're getting the right experience. Any experience will do and, generally, we prefer people who have moved about a bit, within reason obviously, and have tried out different things. As long as you can talk articulately about why you have done what you have done then that should be fine. - JOHN MATHERS
A: Talent and enthusiasm go a long way. I like John's point about finding people from diverse and divergent backgrounds interesting - looking beyond the obvious is a great way for an agency like ours to find great people. - TOBY SOUTHGATE
A: Hi Allison, here are a few points based on my experience:
Above and beyond anything, you have ta true and perceivable passion for branding and design. This will not only work for you in interviews but it will see you through any internships you might (and should) stumble upon, no matter how basic - the work to earn or work to learn debate.
Be relentless in your search and dont be afraid of 'failing' at the first hurdle - everyone knows someone in the deign world, and people talk! I got the interview that landed my job from a failed interview at a competitor agency - which I couldn't be happier about!
Have an opinion - I have a blog where I encourage discussions over design and branding. This got interest from my now employer and I think it is what secured the initial interview.
On that note, research recruitment agencies in the field. Believe it or not there are agencies out there that want to place you in the right job and they will guide you to positions you never knew existed. - CHRIS ALLEN
A:
I moved to London from South Africa at the end of 2010. While job hunting I contacted design agencies for work experience, and when this was not available, I would ask if I could have a chat and show my portfolio to one of the creative heads. This allowed me to gain a better understanding of the industry and about myself in terms of what I wanted from a position in branding. I found that this also helped with my confidence as I became more comfortable in presenting myself and my work through these chats. It was actually through one of these meetings that I was able to get a work experience opportunity at Embrace Brands.
I think work experience is of the utmost importance for graduates, and for those still undergoing their studies. It gives you a feel for what the 'real world' is like, in terms of deadlines and what is most important within your role as a designer. Like some people have all ready mentioned within the discussion, ideas and being able to communicate your ideas are key. By expressing my thought process and ideas I proved my worth and value. - JESSICA HULLSMAN
A:
I think work experience is of the utmost importance for graduates, and for those still undergoing their studies. It gives you a feel for what the 'real world' is like, in terms of deadlines and what is most important within your role as a designer. Like some people have all ready mentioned within the discussion, ideas and being able to communicate your ideas are key. By expressing my thought process and ideas I proved my worth and value. - JESSICA HULLSMAN
A:
There have been a couple of questions about internships:
Obviously there is some debate about whether you are just being used as 'cheap labour' but my advice would be to grab the opportunity with both hands, stay late and work on the pitch, shout when you have nothing to do and ask if anyone needs anything done, do a bit of work in the evening and bring in something you have thought of ... you need to be seen as someone who is genuinely interested and you need to STAND OUT from the crowd. Having done a few internships doesn't do that any more. - JOHN MATHERS
A: This is the classic chicken and egg theory; is it about working to earn or working to learn? And this can be hugely demotivating! As I've mentioned in a previous comment it comes down to having a true passion about whatever creative industry you want to break in to - which it sounds like you have! So, use that passion to drive in as many experiences as you can! Be relentless. Find a good recruitment agency that specialises in the creative industry. Start a blog and write about what interests you - then put it on your CV. Join linkedin and start a discussion group - make connections. Just keep at it. It will pay off sooner than you think! - CHRIS ALLAN
Obviously there is some debate about whether you are just being used as 'cheap labour' but my advice would be to grab the opportunity with both hands, stay late and work on the pitch, shout when you have nothing to do and ask if anyone needs anything done, do a bit of work in the evening and bring in something you have thought of ... you need to be seen as someone who is genuinely interested and you need to STAND OUT from the crowd. Having done a few internships doesn't do that any more. - JOHN MATHERS
A: This is the classic chicken and egg theory; is it about working to earn or working to learn? And this can be hugely demotivating! As I've mentioned in a previous comment it comes down to having a true passion about whatever creative industry you want to break in to - which it sounds like you have! So, use that passion to drive in as many experiences as you can! Be relentless. Find a good recruitment agency that specialises in the creative industry. Start a blog and write about what interests you - then put it on your CV. Join linkedin and start a discussion group - make connections. Just keep at it. It will pay off sooner than you think! - CHRIS ALLAN
Q: Is there anything you would change about art and design education in Britain's universities? - DAVID MOODY
A: I would ban the practice of fashion students getting their final collections made by someone else i.e. professional dressmakers/tailors. This happens at a lot of universities and immediately outcasts students with lesser means, not to mention the fact that it is also YOUR degree and the work should come from YOU. - EMILY CARRICK
A: Having obtained my degree overseas I can't comment specifically on British universities. However, when looking back to my own course, I would change the way that deadlines are structured. We were given 2-3 weeks for one project, and a final deadline. This is not how things are structured within the working world, deadlines are tighter and projects work within stages, therefore you have the opportunity to receive feedback from the client. I think it would make projects a lot more interesting to implement deadlines in stages as in the real world. Again, this is from my experience, not sure how courses are structured in England. - JESSICA HULSMAN
A: I'd definitely have to agree with jessicahulsman comment around British universities and deadline structure. We often find students are given way too long to complete a brief... I know i know it's all about the thought process and getting the big idea, but i do have to agree about having tighter deadlines. It doesn't have to be on all briefs just a couple - just to ensure when students graduate they have a grasp of how fast paced the industry can be.
Also the briefs themselves need to be a lot tighter, I have seen some portfolios that contained work that has been so "out there" I have no idea how or what it's meant to be and how it relates to becoming a designer. Please don't think I'm saying I don't want students to be as creative as they can be - i'm just saying tutors need to reign back their students from time to time to ensure they grasp what their chosen career has in store. - AARON SHAW
A: Big question!
I can only really speak from my own experiences; studying graphic design at Falmouth but its been a few years now of meeting other designers and tutors so I guess I can have a stab at an answer.
This is aimed at both students and courses but the biggest disappointment I have when interviewing somebody is when they have a complete lack of knowledge on the industry. Collages such as Norwich, Somerset and Falmouth are particularly good at helping their students find out about agencies and designers all over the world. They do this by having extensive placement networks and they also encourage students to enter real live projects. However this is not the case with many courses in the UK, so often courses have limited student / tutor time putting a greater emphasis on self initiated work which in my belief is fantastic for 'artists' but can hamper you if you want to get a job in branding and packaging which is inharently on the commercial spectrum of design.
So I guess this is an issue for the education system around the A-Level mark to offer as much information about design courses as possible as they can differ so dramatically. We could be missing out on a whole raft of fantastic, individual 'artists' and 'designers' simply because they didn't have the right information at an early age. The UK relies on the creative services much more than it's ever given credit for. The government needs to stand up and champion Art & Design in these challenging economic times. - SAM CUTLER
A: I would like to see more students who are more aware of the commercial realities of working in the creative / communications sector. Clearly, there are lots of colleges that produce some very able students that can hit the ground running. But I think closer ties with the creative industry and its commercial realities would really help so students have a better insight into what will be expected of them when they start working.
This also includes little things like how you conduct yourself in an office environment, how you talk to clients, how you manage people in the most effective way, how to problem solve and be creative for the client etc. etc. - SHAUN WESTGATE
Q: I also studied psychology, with criminology and would like to get into the field of marketing and branding. Would I need to gain some experience before hand? I am approaching 30 and also slightly worried that I am older than most graduates and still yet to start my career. Any reassurance and advice will be most appreciated.
Thank you - EMMY LOU
Thank you - EMMY LOU
A:Having experience is always helpful but it is not always vital for graduate roles. You need to be passionate interested and curious. Question everything, have an opinion on everything and read as much as you can. I found that the WAY you think is sometimes more important that the actual experience you have. Good luck and don't give up! - DAISY NOBLE
Q: I did a talk about a career in marketing and branding to the A-level business studies class at my old school last week. I was suprised that none of them had heard about LinkedIn as a careers tool or a knowledge resource. Do you all think it has a relevance for branding careers, whether it is for personal development or lead generation? - CRAIG FREEMAN
A: Like all creative industries, the branding industry is built on networking. I think it's very important to take advantage of as many Social Media channels as you can, whether this is LinkedIn or Google+. You can develop a mini social media strategy to help you get a job and Linkedin can be a very powerful tool in helping you achieve this. LinkedIn can boost your online profile in front of some influential audiences which can’t be a bad thing! - SHAUN WESTGATE
Q: I'm graduating in psychology this year from Loughborough University with a DPS placement year and I would live to go in to advertising. Just wondering what advice you could give to enter in to this area (work experience etc)? - ELLE AUSTIN
Q: How has branding changed in the last twenty years and has the rise in various digital platforms made it more difficult or easier? - DAVID MOODY
Q: Would you say there are any particular qualifications which will help you stand out? Or is it a case of whatever gives you good experience and a porfolio of work? - ALISON WHITE
A:
If you are lucky enough to get an interview, be prepared! Have a clear view of the current work the company has been involved in and present your work in a clear and energetic way. Do not talk over your interviewer and always listen very clearly to the questions you are asked. It’s also very important that you present yourself in an honest and friendly way, highlighting your main points of difference in order to be memorable.
Something that has worked well with me in the past is a 'leave behind', something your prospective employer can keeps and which act as a memory jogger. This can be anything, but it needs to be relevant and to sell you to that employer in a positive way – get creative!! - SHAUN WESTGATE
A:
A:
Q: I'm interested to know what a typical working day might entail for any members of the panel? Or is there no such thing as a 'typical' day!? - KIKI SMITH
A:
When I am looking for a creative, then a creative application is essential.
Creating a highly engaging pdf to showcase your work and demonstrate how good you are as a communicator is all important. Your own website can also work very well and can be built relatively easily in an open source programme such as WordPress. If you are making an approach to a company, it is really important your email is clear, succinct and well written, with no spelling mistakes – get someone to check it before you press ‘send’.
Also, always follow up with a telephone call. It's important you do your homework and you are aware of the company’s latest projects and their main areas of expertise. If you are lucky enough to get an interview, be prepared! Have a clear view of the current work the company has been involved in and present your work in a clear and energetic way. Do not talk over your interviewer and always listen very clearly to the questions you are asked. It’s also very important that you present yourself in an honest and friendly way, highlighting your main points of difference in order to be memorable.
Something that has worked well with me in the past is a 'leave behind', something your prospective employer can keeps and which act as a memory jogger. This can be anything, but it needs to be relevant and to sell you to that employer in a positive way – get creative!! - SHAUN WESTGATE
A:
For the employers on the panel, what impresses you when you are being approached by graduates looking for work? Is a creative application effective would you say?
I am definitely a fan of the creative approach. You do need to be bold, as they say 'fortune favours the brave'.
There are great stories about how people got into the industry - from taking over an advertising hoarding opposite the creative director's window with an advert for your talents, to working as a motorcycle courier to distribute your cv straight to the desk of your future employer (back in the day when we had physical artwork). Another strategy is frequenting the local pub of the agency you want to work for and introducing yourself!
Think Different! - PAUL HITCHENSA:
I agree a leave behind is a great idea. A graphic designer friend of mine created a mini CV (to go alongside her portfolio) that was a perforated booklet and had to be opened by the reader. It was such a simple idea but felt more special and 'premium' than a bog standard A4 piece of paper.
I would also recommend putting together a portfolio/overview of your previous work even if you are not a creative (obviously be mindful of confidentiality!). As a client manager i have a folder containing print outs of previous work that i add to if i go to a job interview to talk through with my prospective employer. It will show them that you too can present creative/strategic work if required, and again will also help them to remember you versus other candidates. - EMILY CARRICK
A: It depends on what you specialise in and where you want to go. I graduated with a BA in communication studies and went straight back in to do a Masters in Strategic Management. It helped, as it showed commitment, but it wasn't the entire reason I got to where I am. What it did do, through my dissertation, was reveal I had a passion for ethnographic research which really helped land the job. So, I guess investing in further qualifications can help on different levels, but could I have gained that experience from a placement/ internship? Possibly. and for free. - CHRIS ALLAN
A: From conversations I have had with people within the industry, I would say that it's not the qualification that is the selling point. You and what you can offer is the selling point, shown through action, through your work, not a piece of paper.
A:
I would also recommend putting together a portfolio/overview of your previous work even if you are not a creative (obviously be mindful of confidentiality!). As a client manager i have a folder containing print outs of previous work that i add to if i go to a job interview to talk through with my prospective employer. It will show them that you too can present creative/strategic work if required, and again will also help them to remember you versus other candidates. - EMILY CARRICK
A: It depends on what you specialise in and where you want to go. I graduated with a BA in communication studies and went straight back in to do a Masters in Strategic Management. It helped, as it showed commitment, but it wasn't the entire reason I got to where I am. What it did do, through my dissertation, was reveal I had a passion for ethnographic research which really helped land the job. So, I guess investing in further qualifications can help on different levels, but could I have gained that experience from a placement/ internship? Possibly. and for free. - CHRIS ALLAN
A: From conversations I have had with people within the industry, I would say that it's not the qualification that is the selling point. You and what you can offer is the selling point, shown through action, through your work, not a piece of paper.
A:
Somebody asked what will make you stand out
I was at a RSA event recently where someone told the story about 13,000 applications for 20 Graduate Marketing Trainee jobs at a well known software company.
What did they use to get to the twenty? Well, firstly they they whittled it down to sixty by using 'Enterprise' as the qualifier. What have people done on their own initiative. Having placements which they got through friends of the family doesn't count!
What money making venture did they try at Uni - even if it didn't succeed - how have they tried to Zig when everyone else is Zagging!
To get from the sixty to the twenty??
Personality. But be true to yourself, don't try to be someone or something that you aren't - JOHN MATHERS
A: I totally agree about being true to yourself and I would also like to add something else. When I was at college I was lucky enough to attend a lecture by Milton Glaser. He ended the lecture with the words – “Be generous with your generous”. At the time I was not quite sure what he meant but I know now – basically he meant that if you are generous with your energy and creativity, you will be rewarded.
Getting a new job, like winning new work for your company, is all about investing your time into new opportunities. Use your talent, energy, intelligence, enthusiasm, listening skills, creativity and drive to demonstrate to a future employer your commitment to working in the creative industry, and this will give you a greater chance of standing out and landing your first job. - SHAUN WESTGATE
I was at a RSA event recently where someone told the story about 13,000 applications for 20 Graduate Marketing Trainee jobs at a well known software company.
What did they use to get to the twenty? Well, firstly they they whittled it down to sixty by using 'Enterprise' as the qualifier. What have people done on their own initiative. Having placements which they got through friends of the family doesn't count!
What money making venture did they try at Uni - even if it didn't succeed - how have they tried to Zig when everyone else is Zagging!
To get from the sixty to the twenty??
Personality. But be true to yourself, don't try to be someone or something that you aren't - JOHN MATHERS
A: I totally agree about being true to yourself and I would also like to add something else. When I was at college I was lucky enough to attend a lecture by Milton Glaser. He ended the lecture with the words – “Be generous with your generous”. At the time I was not quite sure what he meant but I know now – basically he meant that if you are generous with your energy and creativity, you will be rewarded.
Getting a new job, like winning new work for your company, is all about investing your time into new opportunities. Use your talent, energy, intelligence, enthusiasm, listening skills, creativity and drive to demonstrate to a future employer your commitment to working in the creative industry, and this will give you a greater chance of standing out and landing your first job. - SHAUN WESTGATE
Q: I'm interested to know what a typical working day might entail for any members of the panel? Or is there no such thing as a 'typical' day!? - KIKI SMITH
A:
Typical...you're right - no such thing!
I had a call at 8 this morning with a colleague from our WW team.
An internal meeting with our WW Head of Talent at 9.
Conf call with colleagues in Asia on one one of our global clients at 930.
Interview with a senior candidate at 11am.
Call with colleagues in Dublin at 12.30.
I'm juggling catching up with emails while being part of this forum.
Call with a partner in Holland at 3.
Taxi to City Airport at 3.30, for a flight to Dublin.
Dinner with clients and colleagues in Dublin this evening.
All day meetings with our Dublin team tomorrow.
Geneva Thursday, for the day.
A similar program to today's, on Friday - which feels like a long way away just now! It pays not to look too far ahead.
A: a "typical day"...
Well I basically wake up worrying about the work i should have finished the night before, go to work, sit at my desk and try to look busy, generally slack off until 1, drink heavily, go back to the studio then rush to meet a deadline.
No... I'm kidding. I'm afraid there isn't such a thing as a typical day. You can't even guarantee lunch will be at it's usual time - if at all. Saying that I wouldn't change it for the world. It's fast paced, creative and rewarding.
A: What is a 'typical' day? One of the great things about working in a packaging design agency is that there is no such thing as a 'typical' working day, every day is different. Whether it's working on different clients or different projects there are always new and exciting challenges! - DAISY NOBLE
A: From a client management point of view a typical day might entail any or all of the following:
- Team breakfast meeting, plan for the week, set deadlines, delegate jobs to each member, discuss any current issues
- Golden hours with members from client management, design, strategy, artwork etc. Talk through briefing documents from clients, highlight any queries people may have, talk timings and budgets
- Design briefings & brainstorming sessions - we try and make these as interesting and inspiring as possible i.e. at museums, bars, related shops etc
- Presentations to clients - either onsite or out/abroad, again, inspiring locations if possible
- Planning and preparing briefs, proposals, budgets, project scopes
- Client lunches/dinners!
- Internal design reviews with all team members - talking through the work, ensuring it answers the brief and meets the clients' expectations, giving opinions or making suggestions, sense checking
- Preparing & writing creative presentations
- Researching the market and what competitors are doing, keeping your eyes peeled for other good ideas, sharing these with clients if relative
- Research workshops - hearing an honest opinion on what the consumer has to say!
Hope that helps! - EMILY CARRICK
A: Loved your answer Aaron though you should have stuck with your first line of thought, there is definitely some heavy drinking by creatives!!!
But I have to agree with everyone else's answer so far, a typical day is not knowing what your day will chuck at you and thats the exciting part. No two briefs, brands or clients are ever the same and I think this is what keep designer young at heart. As a designer you are constantly being excited by,looking at and questioning the world around you. - SAM CUTLER
A:
Not as busy as the last one that I participated in but still lots of good advice.
I also found out today that I won a pair of tickets to the D&AD talk in London tomorrow night with Bob Gill, Alan Parker and Lord David Putnam. Just got to find out some cheap train tickets now!
I had a call at 8 this morning with a colleague from our WW team.
An internal meeting with our WW Head of Talent at 9.
Conf call with colleagues in Asia on one one of our global clients at 930.
Interview with a senior candidate at 11am.
Call with colleagues in Dublin at 12.30.
I'm juggling catching up with emails while being part of this forum.
Call with a partner in Holland at 3.
Taxi to City Airport at 3.30, for a flight to Dublin.
Dinner with clients and colleagues in Dublin this evening.
All day meetings with our Dublin team tomorrow.
Geneva Thursday, for the day.
A similar program to today's, on Friday - which feels like a long way away just now! It pays not to look too far ahead.
A: a "typical day"...
Well I basically wake up worrying about the work i should have finished the night before, go to work, sit at my desk and try to look busy, generally slack off until 1, drink heavily, go back to the studio then rush to meet a deadline.
No... I'm kidding. I'm afraid there isn't such a thing as a typical day. You can't even guarantee lunch will be at it's usual time - if at all. Saying that I wouldn't change it for the world. It's fast paced, creative and rewarding.
A: What is a 'typical' day? One of the great things about working in a packaging design agency is that there is no such thing as a 'typical' working day, every day is different. Whether it's working on different clients or different projects there are always new and exciting challenges! - DAISY NOBLE
A: From a client management point of view a typical day might entail any or all of the following:
- Team breakfast meeting, plan for the week, set deadlines, delegate jobs to each member, discuss any current issues
- Golden hours with members from client management, design, strategy, artwork etc. Talk through briefing documents from clients, highlight any queries people may have, talk timings and budgets
- Design briefings & brainstorming sessions - we try and make these as interesting and inspiring as possible i.e. at museums, bars, related shops etc
- Presentations to clients - either onsite or out/abroad, again, inspiring locations if possible
- Planning and preparing briefs, proposals, budgets, project scopes
- Client lunches/dinners!
- Internal design reviews with all team members - talking through the work, ensuring it answers the brief and meets the clients' expectations, giving opinions or making suggestions, sense checking
- Preparing & writing creative presentations
- Researching the market and what competitors are doing, keeping your eyes peeled for other good ideas, sharing these with clients if relative
- Research workshops - hearing an honest opinion on what the consumer has to say!
Hope that helps! - EMILY CARRICK
A: Loved your answer Aaron though you should have stuck with your first line of thought, there is definitely some heavy drinking by creatives!!!
But I have to agree with everyone else's answer so far, a typical day is not knowing what your day will chuck at you and thats the exciting part. No two briefs, brands or clients are ever the same and I think this is what keep designer young at heart. As a designer you are constantly being excited by,looking at and questioning the world around you. - SAM CUTLER
A:
Hi Kiki, no such thing! Here are a few experiences from my first job here at Design Bridge; Brand Insight Researcher.
- Make a trip to the supermarket - semiotically analyse the shelves, brand standout, packaging structures, take snaps, bring back and discuss with the team.
- Go out to Covent Garden, force yourself into a street performance and observe how they engage a crowd and maintain it, even though it's mid winter and raining! Interview the performer, edit a video and share with team and clients.
- Hop across to Germany, follow a consumer around the supermarket and back to her home to learn her routine and how she interacts with the brands that she buys.
- Fly to Beirut, immerse yourself in the culture, speak to people, smoke a shisha - uncover insights that inspire amazing design work
- Fly to Moscow, conduct research groups to test concepts for development. Learn more about Russian's than you ever could from your desk.
I thought I'd share those days as I never knew this role existed as a graduate. Hopefully it might help you in your search for your perfect role in the creative industry!
- Make a trip to the supermarket - semiotically analyse the shelves, brand standout, packaging structures, take snaps, bring back and discuss with the team.
- Go out to Covent Garden, force yourself into a street performance and observe how they engage a crowd and maintain it, even though it's mid winter and raining! Interview the performer, edit a video and share with team and clients.
- Hop across to Germany, follow a consumer around the supermarket and back to her home to learn her routine and how she interacts with the brands that she buys.
- Fly to Beirut, immerse yourself in the culture, speak to people, smoke a shisha - uncover insights that inspire amazing design work
- Fly to Moscow, conduct research groups to test concepts for development. Learn more about Russian's than you ever could from your desk.
I thought I'd share those days as I never knew this role existed as a graduate. Hopefully it might help you in your search for your perfect role in the creative industry!
Q:
I'm interested to know of places that you all might go to for inspiration.
Specific shops, museums, quirky areas? - JESSICA HULSMAN
A:
A:
A: he world at large, I look for inspiration in all sorts of areas – art, architecture, the countryside, product design, my loft, fashion, writing, DIY shops, cinema, my kids and music, I sometimes find inspiration in the most unlikely places. - SHAUN WESTGATE
Q:
Specific shops, museums, quirky areas? - JESSICA HULSMAN
A:
"where I go for inspiration"
I wouldn't say there is any one place I go to. I always love going to the Tate and Design Museum but they're the obvious. It's usually when i'm sitting on a bus or on a train, or even just walking home from the studio.
I actually find that inspiration strikes in the most unusual place. I was once locked in a bathroom for 13 hours with no phone or window to escape, during that time I'd cracked a brief on a well known bathroom product. - TOBY SOUTHGATE
Good question, here are a few places that we have visited at DB.
Obviously this will depend on the brand and product that you are working on.
Obviously this will depend on the brand and product that you are working on.
Silver Vaults - Hatton Garden
Gold Museum - Bogota Colombia
Circus Burlesque restaurant
London sight seeing tours
London museums...
Magma book shop
Bills 1950'scafe - SoHo
Nike I.D. - made trainers for client and team
Sushi making
Cocktail making
The pub over the road - Three Kings
Gin tasting class
Holland & Holland gunmakers
Covent Garden street performers
and on and on and on....
Gold Museum - Bogota Colombia
Circus Burlesque restaurant
London sight seeing tours
London museums...
Magma book shop
Bills 1950'scafe - SoHo
Nike I.D. - made trainers for client and team
Sushi making
Cocktail making
The pub over the road - Three Kings
Gin tasting class
Holland & Holland gunmakers
Covent Garden street performers
and on and on and on....
Q:
Hi everyone
Thanks for all your great advice so far today. Any last minute tips or advice before the session winds up today? - ALISON WHITE
A:
A:
A: Good luck to everyone starting their career in Branding. It is a rewarding and exciting career choice. - PAUL HITCHENS
Thanks for all your great advice so far today. Any last minute tips or advice before the session winds up today? - ALISON WHITE
A: Enjoy yourselves! This is a great industry and it's supposed to be fun. Go get it. - TOBY SOUTHGATE
A: I would just like to wish everyone good luck in their quests! - MARTYN WITHERS
Good luck to you all... it's a fantastic industry to be part of.
Don't be scared, push the boundaries, take chances and be yourself! - AARON SHAW
A: Good luck everyone! All your hard work will definitely be worth it! - DAISY NOBLE
Just wanted to say good luck to everyone. I hope my comments have been helpful.
Best wishes, - SHAUN WESTGATE
A: Been great being involved in this discussion, very insightful. Good luck to all of those trying to break into the industry! - JESSICA HULSMAN
Not as busy as the last one that I participated in but still lots of good advice.
I also found out today that I won a pair of tickets to the D&AD talk in London tomorrow night with Bob Gill, Alan Parker and Lord David Putnam. Just got to find out some cheap train tickets now!
'The Brand Gap; how to bridge the distance between brand strategy and design', by Marty Neumeier. This is a simple and concise book that has everything you need to build an initial understanding of branding. It has compelling points that address the issues with bridging the gap between, quote 'logic and magic'. The best bit about it is that you could read it in an hour or so! Definitely worth a read. - CHRIS ALLEN
A: I'm going to go out on a limb here and say don't - I like books that show a whole breadth of ideas and executions. So for me it's still got to be the D&AD Annuals (I can hear some of you now saying WHAT?!). I spent years collecting the whole set, they've always been a great creative reference. - AARON SHAW
A: I would recommend A Book About Innocent: Our Story and Some Things We've Learned.
I found it really insightful and humorous, and it was refreshing to read an honest account of how they made the business what it is today. - EMILY CARRICK