Tuesday 24 April 2012

Johnnie Walker in Shanghai

Another winner of the recent D&AD awards is LOVE, based in Manchester and their design for some limited edition bottles for a new Johnnie Walker House opening in Shanghai.

The bottles themselves will only be available for visitors and are limited to 1000 of each design. The illustrations are fantastic and the bottles represent the blue Chinese porcelain that we all recognise.



Johnnie Walker House is a feat of interior design in itself. The concept and design was in association with Asylum who are based in Singapore. With whisky, it isn't always the taste that is important but the whole experience of drinking it.  Good whisky contains many layers and finite nuances to its flavours and that is what they have tried to create inside. Some of the walls are made of peat and barley and even the floor has a certain 24 degree and colour stain to it which symbolises and reflects an element of the whisky story.

There are also some great artistic installation pieces such as the whisky constellation which tries to illustrate and convey the different flavour combinations. Also there is model showing the art of distillation along with a blending table.

What they wanted to create was an engaging establishment which would spark conversations about whisky and its flavours. Unfortunately you cannot just visit the House as it is invitation only but they do also hold special events such as masterclasses and lectures.







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