First up we have a range of luxury biscuits designed by the Edinburgh based Threebrand. It isn't very often that I want to buy something just for the packaging but these are on my list, especially when one of them is lemon meringue flavoured shortbread. It doesn't get much better.
There are so many features that I like from the subtle printing techniques to the typography used. The diet can start the week after.
The second is a new brand of juice drinks from Australia. Their target audience is women or people over 40 who they feel have stopped using juice products because they tend to worry more about their daily calorie intake. Part of their blurb states that, 'the visual identity for this brand is driven around a contemporary expression of innocence and purity, combined with a feminine elegance'.
Whilst I was initially drawn to the logotype on the bottles, I am not quite sure about the design as a whole. The apple illustration works hanging off a stem but I have never seen sliced pineapple hanging off a branch! It just doesn't look right and I feel they should have approached it a bit better.
I really liked the earlier designs he did on the blue designed bottles and these are no less brilliant. Some of the detail on the clouds and waves are very indicative of traditional Chinese prints.
Next is a new line of olive oil products. These stood out because I like the illustrations and there chosen subtle colours. The name Elia is from a Greek word which literally translates as Olive. Thinking about how olive oil looks on the supermarket shelves at the moment I don't think these would look quite right. I can understand them wanting a more feminine look but they look more like a beauty product that you would find in Boots or Body Shop.
When it comes to pieces of self promotional material, I always find them a bit too cheesy or wonder how they can afford to make them and send them through the post. As i always say it is just my opinion but here is one that looks really good and another that doesn't cut it for me.
First the good one. Greg Straight is an amazing Illustrator based in New Zealand and he wanted something that could be used to encapsulate his work and show what he was capable of. His finished design is a lovely piece of cut corrugated card that when it arrives on a desk, you cannot wait to open it and look inside. The original premise was to send it to Wallpaper magazine because he had met the Art Director at an exhibition and wanted to impress on him that he could be the Illustrator they were looking for. So along with some help from Think Packaging, Greg now has a great, simple piece of self promotion.
Now for the least favourite of mine. The idea has been used a few times before but when it is designed and executed properly, the results can be very good. But in this case, it doesn't work for me.
One of my favourite films as a child has to be the original Willy Wonka due in part to the wonderful Gene Wilder but its also the sweet shop with its mind boggling array of different sweets. I don't have to go into much detail but needless to say it was all about finding the golden ticket.
Charlotte Olsen wanted to design something to use as a piece of self promotion that would make her stand out and also show a bit of her fun personality. If you are going to mimic a golden ticket then the least you can do is try to make it look like a golden ticket and not just like a normal bit of paper that you have printed at home. Plus why would you offer a 10% discount if you really have 100% raw talent in the first place. It doesn't bode well if you are already underselling yourself, surely. Also, I really do not like how she has split the word 'talent' on the main wrap. Its a shame because it could have been executed so much better but it has ended up looking quite poor in my opinion.
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