Pearlfisher have just rebranded Oat Works, a new drink from Wellness Works. It is a series of oat based drinks that claims to provide a consumer with a nutritious and wholesome meal replacement that can be consumed on the go. The magic ingredient is something called PromOat, a natural ingredient from Sweden that enables the benefit of oats to be incorporated into liquid form. The other claims are that it is perfect for a healthy heart, a healthy digestive system and sustained energy.
With regards to the design, the vibrant colours help to enforce the vibrant ingredients and tastes. The beige background is there to highlight the core benefits of the oats.
Whilst i like the design and it is an intriguing product, I am a bit disheartened to see yet another breakfast product to be consumed on the move. We lead such busy lives as it is and if you haven't got time to sit down and have a proper breakfast, then quite frankly, you need to get out of bed a bit earlier!
There are far too many fast food items being released on to the market at the moment. Can someone please explain to me why we now need frozen baked potatoes for instance? You can see the future of food being little pills that contain all the right nutrients for the day and being able to tailor the ingredients to benefit the individuals health requirements. Food and drink shouldn't just be something we just consume to get the nutrients from, it should be a feast for the eyes if nothing else.
I can see this product selling well in the short term to the younger age groups as they can find any excuse to skip breakfast at home, even though they stuff there faces full of chocolate and crisps on the way to school. Ultimately, for me, it's just another product that I like the packaging design but not the product itself.
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