Baking Inspiration

Related to the new packaging for Chi coconut water, I sent an email to an agency called Leahy Brand Design a few weeks ago and they have been in contact to arrange a possible visit to their studio. So as usual, I always try and do a bit of research into the company to give me a head start.

Another great re brand they have just finished is for Napier Brown and their Whitworths brand. Under the banner of Whitworths For Baking, Leahy have created some new structural packaging for a range of baking sugars. I love the idea of drawing the shapes in the scattered sugar which is simple but really effective. The colour palette used is very sympathetic and not over done with a simple plain coloured band but a stark white background which shows off the individual designs in the middle. The typography also has a lovely hand scripted look and has a nice innocence about it that complements the other elements.

The actual packs use mostly recycled materials and are a lot more user friendly. Also they now have a very useful re-sealable feature. I particularly like the twist and sprinkle icing sugar mill they have designed which also features a built in sieve.