Chalk Is Cheap

With most design these days there is a cost element to it. Most is designed on a computer and when you combine this with the required software, it's not cheap. Then add on the costs of printing or displaying it on a website which has associated costs, it can soon add up.

What I love seeing is someones pure skill at making or drawing something. Especially when it comes to drawing as anyone can do it and it costs very little in terms of equipment needed.

Dana Tanamachi is an American Graphic Designer who uses chalk to communicate with. Her work has been seen in places like Ralph Lauren's window displays to a wall in the Google offices in New York.

After starting out designing Broadway show posters and food packaging, she is now a full time custom chalk letterer. I caught her work on the Design Sponge website where she has just designed the front cover of O Magazine. This was started by Oprah Winfrey and it is their first entirely hand lettered cover on their February 2012 issue.

I have picked some of my favourites of her fantastic work: