I like how fresh the design looks and it does convey a celebratory feel overall especially with the gold detailing. I especially like the detail on the capital B on the main label which is a nice touch.
Next is a new range of cheeses by Futura Foods. Yamas is a range of Greek and Cypriot cheese which have been designed by BOS who are based in Cheltenham. I like this because it communicates really well with the mosaic letters and the bright palette that has been used. It really captures the spirit of Greece. When you compare it to the offerings in a supermarket at the moment, a lot of the cheese packaging is quite plain and safe but this is going to stand out easily.
The only problem that I can see happening in the near future is that packaging design is going to get overdone to a certain extent as so many companies want there product to be the brightest and stand out more. But what will happen is that the shelves will become complicated and a visual assault when trying to choose products. There is a definite division between value brands and the more artisan products which I hope continues. Because the supermarket own brands work to tighter budgets they do not have an equivalent spend to attribute to the packaging side of the product. If this changed would they improve their packaging to compete on a level field? In reality, probably not, because there would be nothing to differentiate themselves from the higher price products. There has to be a case for value brands looking like a value brand.
The last one for today isn't really a fancy piece of packaging but can be seen as more important. Whilst we are all trying to eat more healthily and avoid ready meals, the market is still huge. In the UK alone, the market consists of nearly 6.5 billion trays a year. 60% are in the chilled area whilst the remainder is in the frozen market.
The carton firm Benson Group has joined forces with a France based firm, Mecapack to create a new recyclable ready meal tray. The new carton design has a reduced weight, reduced embedded carbon and the main advantage, the potential for greater recycling.
What they have managed to do is put a thin film inside the carton to preserve the food but the surrounding board is all recyclable. Apparently all you have to do when you have finished is pull the two apart and recycle the outer board.
It's a step in the right direction but it still doesn't quite go far enough. What would be better is all of it being recyclable. The reason that people do not recycle enough is that they are basically lazy. Where we live there is a fantastic recycling scheme in place and once you get into the habit, it's amazing how much you do recycle every week. As an example we would have to put our black wheelie bin out every week but now it goes out every fortnight but it is only about a third full.
It's a good idea but I cannot see everyone being bothered to separate the inner from the outer packaging as most people always want the easy option. But, we all have to start somewhere.
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